Media Strategy
Advertising Concepts Every San Diego Business Owner Needs to Understand
Running a local business in San Diego isn’t just about keeping the lights on – it’s about standing out in a city where new places pop up every day. Many of our clients here at CMC feel like they need a massive budget and a fancy marketing degree to get noticed. But here’s the truth: …
Read MoreWhat is OTT Advertising? And Why It’s Worth Your Ad Spend
OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…
Read More8 Wildly Creative Video Ads to Inspire Your Next Campaign
Want to try video marketing but not sure how it’ll fit into your business or brand? Here’s a thought – instead of fitting in, we recommend thinking outside the marketing playbook. We’d love to brainstorm creative media advertising ideas with you, but in the meantime, let’s get those creative juices flowing. These 8 brilliant video…
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