What is OTT Advertising? And Why It’s Worth Your Ad Spend

What is OTT Advertising And Why It's Worth Your Ad Spend

OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…

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What is Media Buying? A Beginner’s Guide for Business Owners

Media Buying 101 How to Win with Ads

Imagine this: you’ve already got an awesome product or service. You’ve built a shiny new website and you’re actually getting traffic– but it’s not translating into actual sales yet. Instead of waiting for something to happen, consider investing in a classic ad strategy: media buying. What is Media Buying? Media buying is simply purchasing ad…

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