Digital Media
What is OTT Advertising? And Why It’s Worth Your Ad Spend
OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…
Read MoreWhat is Media Buying? A Beginner’s Guide for Business Owners
Imagine this: you’ve already got an awesome product or service. You’ve built a shiny new website and you’re actually getting traffic– but it’s not translating into actual sales yet. Instead of waiting for something to happen, consider investing in a classic ad strategy: media buying. What is Media Buying? Media buying is simply purchasing ad…
Read MoreThe Science of Storytelling: How Brand Stories Can Make Ads More Powerful
We’ve all been there: bombarded by ads that wash over us like white noise. But what makes some ads cut through the clutter and stick in your mind? The answer might surprise you: it’s all about storytelling. Neuroscience backs this up. For instance, this study found that stories light up areas of the brain responsible…
Read More