Content Marketing
What is OTT Advertising? And Why It’s Worth Your Ad Spend
OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…
Read More6 DIY Facebook Ad Mistakes That Can Wreck Your Campaign
Listen, we get it. Facebook ads seem like a marketing holy grail — a chance to reach exactly your target customer and watch the sales roll in. But when you dive in headfirst without a solid strategy, it’s easy to end up throwing money at Mark Zuckerberg with nothing to show for it. If your…
Read MoreTop 6 Ad Campaign KPIs That Actually Matter
When you invest in an advertising campaign, you want to know it’s actually working. That’s where Key Performance Indicators (KPIs) come in. These metrics give you a clear picture of your ad’s performance and whether you’re getting value from your investment. On the other hand, it’s easy to get bogged down in the jargon, especially…
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