What is OTT Advertising? And Why It’s Worth Your Ad Spend

What is OTT Advertising And Why It's Worth Your Ad Spend

OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…

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Top 6 Ad Campaign KPIs That Actually Matter

6 Ad Campaign KPIs Explained

When you invest in an advertising campaign, you want to know  it’s actually working. That’s where Key Performance Indicators (KPIs) come in. These metrics give you a clear picture of your ad’s performance and whether you’re getting value from your investment. On the other hand, it’s easy to get bogged down in the jargon, especially…

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