Posts by CMC Advertising
Advertising Concepts Every San Diego Business Owner Needs to Understand
Running a local business in San Diego isn’t just about keeping the lights on – it’s about standing out in a city where new places pop up every day. Many of our clients here at CMC feel like they need a massive budget and a fancy marketing degree to get noticed. But here’s the truth: …
Read MoreNavigating Social Media Algorithms: Tips for Organic Reach
Social media can feel like a bit of a mystery for many business owners. You put your heart into a great post, and then—poof—it seems to vanish into thin air. Meanwhile, other businesses are everywhere, getting tons of engagement without spending a cent on ads. What’s their secret? It all comes down to understanding how…
Read MoreGeo-Targeting: Precision Local Marketing for San Diego’s Diverse Neighborhoods
San Diego’s eclectic mix of neighborhoods demands a nuanced approach to advertising. From the sun-soaked beaches of La Jolla to the bustling streets of downtown, each area has its own unique character and demographic makeup. That’s where geo-targeting comes in, allowing us to tailor your message to specific locations with laser-like precision. Here’s how we…
Read MoreTop 5 Local Ad Strategies for San Diego Business Owners
In a city where fish tacos and surf culture reign supreme, generic marketing messages just don’t cut it. You want your ads to speak like a local if you want to attract a local audience. Here at CMC advertising, we’ve got the inside scoop on local advertising tactics that’ll make your brand shine brighter than…
Read MoreWhat is OTT Advertising? And Why It’s Worth Your Ad Spend
OTT, or “over-the-top,” refers to video content delivered via the internet, bypassing traditional cable or satellite TV. Think Netflix, Hulu, and other streaming platforms. OTT advertising simply means running ads within these streaming platforms. Your ads might play before the show, between episodes, or even on your viewers’ home screens as they browse for something…
Read More6 DIY Facebook Ad Mistakes That Can Wreck Your Campaign
Listen, we get it. Facebook ads seem like a marketing holy grail — a chance to reach exactly your target customer and watch the sales roll in. But when you dive in headfirst without a solid strategy, it’s easy to end up throwing money at Mark Zuckerberg with nothing to show for it. If your…
Read More8 Wildly Creative Video Ads to Inspire Your Next Campaign
Want to try video marketing but not sure how it’ll fit into your business or brand? Here’s a thought – instead of fitting in, we recommend thinking outside the marketing playbook. We’d love to brainstorm creative media advertising ideas with you, but in the meantime, let’s get those creative juices flowing. These 8 brilliant video…
Read MoreWhat are PPC Ads, and Are They Worth It for San Diego Businesses?
Many businesses struggle to crack the code on paid ads. It seems easy enough: pay for ads online, hope your customers see them, wait for the sales to roll in, rinse and repeat. But here’s the thing—running paid ads takes a lot of finesse and technical know-how. This is especially true for one of the…
Read MoreWhat is Media Buying? A Beginner’s Guide for Business Owners
Imagine this: you’ve already got an awesome product or service. You’ve built a shiny new website and you’re actually getting traffic– but it’s not translating into actual sales yet. Instead of waiting for something to happen, consider investing in a classic ad strategy: media buying. What is Media Buying? Media buying is simply purchasing ad…
Read MoreTop 6 Ad Campaign KPIs That Actually Matter
When you invest in an advertising campaign, you want to know it’s actually working. That’s where Key Performance Indicators (KPIs) come in. These metrics give you a clear picture of your ad’s performance and whether you’re getting value from your investment. On the other hand, it’s easy to get bogged down in the jargon, especially…
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